Digital Campaign design for the new Pixar Movie, Turning Red.

BRIEF

Disney and Pixar’s “Turning Red”, directed by Domee Shi, features the coming-of-age story of Mei Lee, a confident, dorky 13-year-old torn between staying her mother’s dutiful daughter and the chaos of adolescence. Her protective, if not slightly overbearing mother, Ming, is never far from her daughter – an unfortunate reality for the teenager. And as if changes to her interests, relationships, and body weren’t enough, whenever she gets too excited (which is practically ALWAYS), she “poofs” into a giant red panda!

At Zealot Inc, I had the pleasure to design and do some animation for "Turning Red's" digital campaign.

DIGITAL TRAILERS

Below are the two trailers I had the pleasure to create under the art direction of Dane Hopkins.

These are two of many digital spots created for this campaign.

DESIGN EXPLORATION

"Turning Red" takes place in Toronto, Canada, in the early 2000s. It features many iconic teen cultural references from the time, from the raging boy-band fandom, to CDs and portable walkmans, to the colorful stickers, flip-phones, and Tamagotchis. So, to design our digital campaign spots, we paid homage to the quirky, over-the-top design aesthetic of the time while having a pre-school notebook and collage feel.

 

 

 

Below are the style frames I developed when Zealot pitched for this project, and the first row of style frames was the direction the client picked!

STYLE-FRAME EXPLORATION
CREDITS

Style-frame Design:
Breatriz Correia Lima

Creative Direction:

Justin Hamilton

Art Direction:

Dane Hopkins

 

Animation:

Beatriz Correia Lima

ALL RIGHTS RESERVED. ©2019. ZEALOT INC.

SOFTWARE USED

Adobe After Effects

Adobe Illustrator

Abobe Photoshop

Cinema 4D